Underwriting is similar to commercial advertising, but differs in a few important areas.
The FCC forbids announcements that issue a CALL TO ACTION.
Statements like “shop here”, “stop in”, “call now”, “for a limited time only”, are not allowed.
Underwriting announcements also may not containQualitative Words. Qualitative words such as “largest selection”, “newest model”, “best in town”, “finest selection”, and “state of the art” are prohibited.
Underwriting announcements may not mention or give reference to Prices. References such as “free”, “sale”, “discount”, “clearance, “discount”, “clearance”, “reduced”, “going out of business sale”, and “liquidation”, are also prohibited by the FCC.
Unlike other radio adverting, Public Radio underwriting announcements remain uncluttered, unobtrusive, and are presented in a direct, succinct, and effective manner. This approach is appealing to intelligent listeners who like to think for themselves.
Underwriting announcements on WFSK are recorded by WFSK’s production staff. Underwriter announcements that are not recorded by WFSK are not accepted.
While underwriting is not commercial advertising, it can provide your firm or organization with some of the same benefits, plus some benefits that commercial advertising can’t offer.
Research indicates that college radio is an excellent public relations tool. Listeners have a positive image of companies that support college radio and report their purchasing decisions are influenced by such underwriting support.
Additionally, your support of 88.1FM WFSK shows you are interested in contributing to the quality of life in Nashville and surrounding communities. Your firm will be joining other fine businesses that support our quality radio programming and educational.
Financial contributions to WFSK are tax deductible.
- 51.5% of our listening audience is male
- 48.5% of our listening audience is female
- 75% of our listeners are White collar occupations & are employed full-time
- 51% of our listeners have a college degree or more education
- 50.4% of our listeners earn $75,000 or more annually
- 66.3% of our listeners own their own home
- 35.8% of our listeners are 35-44 years of age
$50.00 per :30-second announcement (equals six (6) lines of copy)
$25.00 per :15-second announcement (equals three (3) lines of copy)
Corporate Sponsorship Rates and Special Programming Packages are available for quarterly, semi-annual and annual giving.
Programming Sponsors have the option of selecting programs or day-parts.
Sponsor & Underwriting Packages are available in various price ranges starting at $400. per month.
Sponsorship & underwriting on WFSK is tax-deductible.
Please call us for an appointment and we’ll gladly set-up a time to visit with you. Reach WFSK’s office by calling (615) 329-8754 or by e-mail to: email@example.com.